TRINITEA’s self-assurance framework is a shift from the expensive third-party audit-based certification model. It brings a fresh perspective to the conventional sustainability standards in the tea supply chain. The digitally-enabled self-assessment model of TRINITEA allows every farmer to ensure that their tea is of good quality. So, unlike the square-root model of third-party verification, where only a handful of farmers are sample-audited for their produce, TRINITEA vouches for assurance and traceability by/for every farmer.

The framework is driven by persistent guidance and training activities designed exclusively for small tea growers and their respective geographies. It gives/provides a comprehensive idea about the sustainability standards maintained in production and assurance on quality from the farmers themselves. To improve the collective standards presented by Indian tea growers, the TRINITEA framework also provides vital guidelines and training on sustainable tea farming. The QR-code-enabled technology allows consumers to directly view and hear from the producer of the tea in hand.